Dairyland

The Car Insurance Guide

Overall Personalized Rating: 4.5/5 (Excellent)

Summary

Dairyland started out in 1953, focusing on drivers who have trouble getting affordable rates due to their driving records. If you are having trouble finding insurance, Dairyland may be the carrier for you.

Key Benefits

Insures high-risk drivers for low rates
Very strong in motorcycle insurance

Ratings Summary

Ratings Highlights

Overall Rating

Our insurance agent survey respondents think Dairyland is a good mix of price and service. Dairyland is most known for providing insurance coverage to consumers who, because of their bad driving records or lack of insurance history, find it hard to get insurance.

Pricing

Pricing with Dairyland is rather good when it comes to higher risk driver profiles -- a set of drivers who otherwise tend to struggle to find affordable rates from most providers. For premium drivers however, this may not be the best choice as the company does not cater its policies towards that driver type.

Handling Claims

Dairyland's claims handling is decent. Most claims are handled efficiently, but there are of course some exceptions, as with most other insurers. When it comes to their customer service, the company does require that new customers work with their agents to start a new policy -- a requirement which can help to enhance your insurance experience.

Uninsured Drivers

Uninsured drivers are a part of Dairyland's target demographic and should definitely get a quote with them. They will likely offer you a great rate you won't find eslewhere.

Young Drivers

Dairyland provides more competitive pricing to young drivers when compared to other carriers, which is a major plus. If you fall into this driver category, definitely get a quote from them.

Bundling Auto with Other Insurance Types

Dairyland does not offer bundling.

Drivers with Tickets/Accidents

This driver type is Dairyland's main customer base. They cater their coverage options, services, and prices to offer the most bang for your buck to drivers with incidents on record. If this applies to you, absolutely get a quote from them and see where you stand.

Premium Driver

While Dairyland does prefer customers with good credit scores, their business model is not set to serve drivers with clean records -- rather, they prefer higher risk drivers. Premium drivers should look elsewhere for a good match.

Company Background

Dairyland was founded in 1953 and is headquartered in Wisconsin. Although the name suggests that it may be confined to the upper Midwest, Dairyland writes policies in 42 states. Their business model is focused on insuring higher risk driver groups at reasonable rates.

The Car Insurance Guide's Reviews Methodology

The Car Insurance Guide uses a proprietary algorithm to evaluate the car insurance options presented. Factors reviewed and rated include pricing, handling of claims, age of driver, bundling, and driver type. These factors are evaluated and scored to provide an overall score for the carrier as well as being individually assessed to provide a detailed review of the fit of the carrier to the driver. The data comes from research The Car Insurance Guide conducts as an invite-only annual survey and from interviews with car insurance agents. Insights from experts, those whose job it is to understand and recommend the best insurance companies for their clients, is invaluable. Use of The Car Insurance Guide's 2025 reviews by third parties without the express written consent of The Car Insurance Guide is strictly prohibited.