Launched in 2013, Compare.com is a car insurance comparison site with rates from over 60 insurers. Compare was modeled after Confused.com, which is a major auto insurance buying website in England. Compare.com is headquartered in Richmond, Virginia and has about a hundred employees. Compare.com's parent company is the Admiral Group, Plc, a British insurance company.
The Car Insurance Guide uses a proprietary algorithm to evaluate the car insurance options presented. Factors reviewed and rated include pricing, handling of claims, age of driver, bundling, and driver type. These factors are evaluated and scored to provide an overall score for the carrier as well as being individually assessed to provide a detailed review of the fit of the carrier to the driver. The data comes from research The Car Insurance Guide conducts as an invite-only annual survey and from interviews with car insurance agents. Insights from experts, those whose job it is to understand and recommend the best insurance companies for their clients, is invaluable. Use of The Car Insurance Guide's 2022 reviews by third parties without the express written consent of The Car Insurance Guide is strictly prohibited.