Effective Date: January 1, 2020

Auto Insurance is a complex, intangible and (hopefully) rarely utilized product, making it difficult for consumers to understand which option is best for them. The Car Insurance Guide demystifies the evaluation process by providing a personalized recommendation based on industry expert feedback.

The Car Insurance Guide was started by two auto insurance marketing experts (one of whom was an insurance agent) who came to the conclusion that most consumers have very little idea what made one auto insurance company better than another. Consumers needed a resource to help shed light, and so they started The Car Insurance Guide.

The Car Insurance Guide has a two-pronged approach for determining which insurance companies are best for a consumer. The first is that not all consumers are alike, particularly in the eyes of insurance companies, but consumers often fall into groups that make one carrier preferred to another. Some insurance companies love to take on drivers that may have had a ticket, other insurance companies won’t write them a policy. Some consumers just care about price, others really want to know that their insurance company has their back if they have an accident. These differences in preferences and consumer types are extremely important when making a great match between a consumer and an insurance company.

The second unique approach of The Car Insurance Guide is to inform our understanding and recommendations with insurance agent feedback. Some other sites and resources exclusively utilize consumer feedback, which is great feedback for subjects like how helpful is a company’s website. However, consumers are not only frequently confused at the point of purchase, they are often not particularly informed even when they using a particular insurance carrier. If you haven’t had an accident, how do you know how good a company’s claims service is?

To close the information gap, the Consumer Insurance Guide heavily uses feedback from experienced insurance agents. These are the people whose job it is to match consumers with insurance companies. We find insurance agents to be an incredible resource for knowing the ins and outs of a particular insurance company as well as having the collective knowledge of their clients’ interactions with the various insurance companies.

The Car Insurance Guide offers advertising opportunities to its partners. If you choose to click to one of our advertiser partners, we may receive compensation. However, our advertiser partners do not determine the content on our site and how we collect our data. We are committed to providing consumers the best data and information with which to make their auto insurance purchase decision.